LaunchBox is a team of experienced market, design and usability researchers. Since
1999, we’ve helped startups to Fortune 500 enterprises launch successful products,
services and experiences.
Our multidisciplinary approach, combined decades of experience, and full suite of
capabilities — both within the U.S. and internationally — enable us to create innovative
research methodologies that give our clients the insights they need to make critical
To learn more about the industries we serve and the clients we work with, click here.
Meet the LaunchBox team
Principal, Research Services
Since 1995 Erin has been researching Human-Computer Interaction (HCI).
Prior to working with LaunchBox she led a variety of research projects as an employee
of Microsoft, Visio and Boeing. She taught research methods at the University of
Washington for over 10 years. Her expertise is in research design, quantitative
and qualitative analysis, statistical methods, and one-on-one interviews in the
lab and in the field.
She has led all aspects of the user-centered design process including gathering
user requirements using ethnographic methods, defining user profiles, creating use
cases, conducting usability tests, and designing user interfaces.
Her experience expands beyond computer software and hardware and has included research
in healthcare, airplane interiors, sports apparel, auto body shops and research
Erin has a MS in Human Centered Design Engineering, University of Washington.
Principal, Strategic Services
Since 1977, Charlie has worked in economic, market and environmental assessment,
strategic planning, program/product development and communications. His diverse
domain experience includes energy, electronics, business-to-business software, energy
efficiency and green building.
Global clients have included Intel, SAP, Visio, and IKEA; electric utilities, city
and regional governments, and many smaller clients. Roles have included merger and
acquisition work, international PR team management, industry analyst and consultant;
designing, interpreting and applying in-depth qualitative research as a basis for
strategy and business decisions. He has designed and performed business-to-business,
supplier, channel, editorial, investor, employee and management-team research projects,
applying the research to help clients launch new products, companies, distribution
channels, promotions and branding/re-branding efforts.
Charlie has a BA in economics focused in urban and environmental economic systems
and cost-benefit analysis from Colorado College.
Managing Partner, Research Services
Since 1988 John has been focusing where technology and business research objectives
merge. John has run hundreds of custom research studies for technology and other
new-product clients worldwide.
John's expertise lies in research design and methodology; including executive interviewing,
focus group moderation, and interface testing. On the quantitative side, he works
with advanced multivariate modeling, market sizing and segmentation, advertising
effectiveness and pricing models.
John has a MS in Marketing, specializing in market research techniques and measuring
social phenomena (under Gil Churchill) at the University of Wisconsin-Madison. John's
undergraduate degrees include a triple major in marketing, psychology and finance.
Principal, Research Services
Patti began her market research career in 1999 and has developed a passion for talking
to consumers and uncovering insights ever since. A RIVA trained moderator, Patti
has spent much of the last decade honing her exploratory, ethnographic and in-depth
interviewing skills. At home in any environment, Patti is equally comfortable talking
to high-level executives, soccer moms and college students and has done so in a
myriad of settings around the globe. She has conducted hundreds of focus groups,
one-on-one interviews and contextual inquiries in her 15 years in the field.
On the quantitative side, Patti has deep roots in multivariate techniques such as
feature trade-offs using Discrete Choice Methodology (DCM) or conjoint analysis,
market/opportunity sizing and segmentation.
Prior to joining LaunchBox Patti worked in a host of both boutique research agencies
and large, multinational firms. She's held senior positions at Market Strategies
International (MSI), Doxus and Gartner as well as growth and development roles at
Brand New Corporation and Griggs-Anderson Research.
Principal, Research Services
Scott's diversity of experience in his 18+ years in the research industry have won
the trust of clients in a variety of sectors from technology to consumer goods.
Scott's solid foundation in both qualitative and quantitative research allows him
to provide strong methodological direction in qualitative-based research projects,
which has been his primary focus for the past eight years at LaunchBox.
Prior to joining LaunchBox Scott worked at Gartner as a senior research specialist
and before that Scott spent the early part of his career at Ziba Design, an internationally
recognized product design firm. Based on that experience Scott has a unique expertise
in design/innovation projects which involves gathering insights via ethnographic-related
research techniques and coordinating multi-disciplinary teams to frame design opportunities
and provide tangible and relevant product or service concepts.
Scott is also fluent in many other forms of research including brand positioning,
advertising and messaging research, concept testing, UI/UX testing and user experience
research. In total Scott has moderated over 1,000 focus groups and thousands of
one-on-one interviews with consumer, B2B and B2C research audiences. Aside from
his work experience, his biggest asset is his empathetic and team-oriented disposition
which helps to draw the most out of his research participants and fellow colleagues.
Scott has a BA-Honors in Sociology from the University of Saskatchewan in Canada.
We love what we do. Our passion for research shows in every project we conduct,
from traditional market research to design research to usability/user experience
studies. Drawing upon our knowledge in a wide range of methodologies and markets,
we work with you to accurately assess your needs and customize the best approach
Scroll over the headings below to learn more about our areas of expertise.
We partner with companies to test their concepts, products, messages and services
with the market at large. LaunchBox is a full-service research firm, equally strong
in qualitative and quantitative methodologies.
Through skillfully led conversations that lead to thoughtful analysis, we provide
rich customer stories that inform the development of concepts, products, brands,
messaging, and ad campaigns. We employ traditional and cutting-edge methodologies,
including ethnographies, online sessions and journaling, mobile platforms, one-on-ones,
dyads, triads and focus groups.
Through sound quantitative research, we translate data into actionable insight.
Our expertise includes pricing, market sizing, segmentation, market profiling, customer
satisfaction, win/loss and choice modeling. Primary methodologies include surveys,
central location tests (CLTs) and journaling.
We rely on our extensive experience researching the subjective world of product
design to help you strike the right balance between form, function and innovation.
Our work covers all aspects of design, including customer profile and persona generation,
CMF testing, design validation and opportunity frameworking. Methodologies we use
most often include contextual inquiry, ethnographic observation and interviewing,
focus groups, CLTs, one-on-ones and surveys.
Usability/User Experience Research
By enabling the right research setting and tone we test the efficacy of your product,
service, website or app to help you improve the usability and relevance of your
customer touch points. We conduct UX and UI testing on wireframes and prototypes
through lab tests, field tests, one-on-ones, dyads, journaling, product placements
and the use of mobile research platforms.
Strategy and Organization Development
Research is a powerful tool for sorting out cultural and strategic issues and opportunities.
We have worked successfully with fast-changing small and medium-size organizations
to assist in understanding issues, and developing programs to transition from opportunistic
organizations to the “intentional company”. Our experience leads us, and our clients,
to clarity about “what really matters” and “what it will take” to move toward success.
LaunchBox is located in the Pacific Northwest with teams in Portland, Oregon, and
Seattle, Washington. Despite our affinity for the Northwest, you’ll often find us
crisscrossing the globe, going wherever the research takes us. This means years
of experience in tier one and tier two cities in both developed and emerging markets
Partnerships and Global Reach
We have built a national network of trusted suppliers with whom we've established
close working relationships. These partners, many of whom we've worked with for
more than a decade, include recruiters, programmers, panel providers and research
facilities. We've carefully selected the best in the business and strengthen these
partnerships with each project we do.
We also have extensive experience managing projects with international components.
We’ve developed long-standing relationships at international market research firms,
partnerships that our clients value. These partners meet our high standards and
consistently recommend the best research approach for their market, one that is
sensitive to local customs and behaviors.
Partnering with local firms in more than 40 countries enables us to take advantage
of their online panels, recruiting, facilities and local moderation services. In
countries where we don't speak the local language, we work closely with the in-country
moderator and simultaneous translator to create a research experience consistent
with that of other countries. We also frequently moderate sessions ourselves in
English-speaking countries outside the U.S. including Canada, the U.K., Australia,
Hong Kong, Singapore and India.
The LaunchBox Lab, located in downtown Seattle, provides dedicated space for a wide
range of in-person product and concept testing, focus groups, and usability projects.
Our lab is a highly flexible space, able to accommodate a variety of research scenarios
including individual or group sessions in both home- and office-like environments.
We arrange the space to suit the research — living room setup, private office, individual
desks or traditional roundtable discussions.
The client viewing area can host up to 15 people. Large-screen TVs display research
sessions at a variety of angles (for example, views of user interaction on a handheld
device or computer screen, a wide shot of an entire group of participants, or a
close-up of a single individual).
Click here to view the lab gallery
The LaunchBox lab is located between Cedar and Clay on Western Avenue in Belltown.
Why work with LaunchBox?
We take great pride in the work we do and in the many companies with whom we've
built long standing relationships. Our approach allows us to truly understand our
client's research needs and their unique business challenges.
Below are a sampling of the clients we work with and the industries in which we
do most our work and have developed deep vertical expertise. Some of our clients
are shy about sharing their company information on our site due to the confidential
nature of the work we do together.
Technology / Mobile
Our work involves all aspects of the technology and mobile sectors including hardware,
software, services and retail. We have been heavily involved in areas of technology
including productivity software, PC, AV and digital music. In the mobile space our
experience ranges from devices and peripherals to mobile platforms, apps and service
Consumer Package Goods
We provide research services to leading consumer goods manufacturers in a wide range
of industries. Example of the types of products we have researched include sports
apparel, sports equipment including digital sports devices, outdoor recreational
clothing and equipment, baby products, home hardware, greeting cards, vacuums, lawn
mowers, BBQs, real estate planning and beauty products.
We conduct studies on healthcare-related products that help track and manage chronic
health issues. We also research the prevalence of diseases and effectiveness of
treatments for projects funded by the National Institutes of Health, healthcare
providers, pharma and advocacy organizations to accelerate their efforts toward
finding a cure.
Environment and Sustainability
We see growing investment in new approaches, services and products in green building,
energy efficiency and process improvement. In response to this, we have developed
deep market understanding in many crucial areas, including pure-water technologies
and efficient IT. We assist clients with research on new technologies, program design
and research-based strategic planning.