LaunchBox is a team of experienced market and design researchers. Since 1999 we’ve
contributed to the successful launch of products, services and campaigns for a broad
spectrum of companies, from startups to the Fortune 500.
We approach each new project with a fresh perspective while carefully relying on
our combined decades of experience. Our clients can benefit from our many years
of experience, international reach, collaborative approach and efficient execution.
Meet the LaunchBox team
Principal, Research Services
Since 1995 Erin has been researching Human-Computer Interaction (HCI).
Prior to working with LaunchBox she led a variety of research projects as an employee
of Microsoft, Visio and Boeing. She taught research methods at the University of
Washington for over 10 years. Her expertise is in research design, quantitative
and qualitative analysis, statistical methods, and one-on-one interviews in the
lab and in the field.
She has led all aspects of the user-centered design process including gathering
user requirements using ethnographic methods, defining user profiles, creating use
cases, conducting usability tests, and designing user interfaces.
Her experience expands beyond computer software and hardware and has included research
in healthcare, airplane interiors, sports apparel, auto body shops and research
Erin has a MS in Human Centered Design Engineering, University of Washington.
Principal, Strategic Services
Since 1977, Charlie has worked in economic, market and environmental assessment,
strategic planning, program/product development and communications. His diverse
domain experience includes energy, electronics, business-to-business software, energy
efficiency and green building.
Global clients have included Intel, SAP, Visio, and IKEA; electric utilities, city
and regional governments, and many smaller clients. Roles have included merger and
acquisition work, international PR team management, industry analyst and consultant;
designing, interpreting and applying in-depth qualitative research as a basis for
strategy and business decisions. He has designed and performed business-to-business,
supplier, channel, editorial, investor, employee and management-team research projects,
applying the research to help clients launch new products, companies, distribution
channels, promotions and branding/re-branding efforts.
Charlie has a BA in economics focused in urban and environmental economic systems
and cost-benefit analysis from Colorado College.
Managing Partner, Research Services
Since 1988 John has been focusing where technology and business research objectives
merge. John has run hundreds of custom research studies for technology and other
new-product clients worldwide.
John's expertise lies in research design and methodology; including executive interviewing,
focus group moderation, and interface testing. On the quantitative side, he works
with advanced multivariate modeling, market sizing and segmentation, advertising
effectiveness and pricing models.
John has a MS in Marketing, specializing in market research techniques and measuring
social phenomena (under Gil Churchill) at the University of Wisconsin-Madison. John's
undergraduate degrees include a triple major in marketing, psychology and finance.
Principal, Research Services
Patti began her market research career in 1999 and has developed a passion for talking
to consumers and uncovering insights ever since. A RIVA trained moderator, Patti
has spent much of the last decade honing her exploratory, ethnographic and in-depth
interviewing skills. At home in any environment, Patti is equally comfortable talking
to high-level executives, soccer moms and college students and has done so in a
myriad of settings around the globe. She has conducted hundreds of focus groups,
one-on-one interviews and contextual inquiries in her 13 years in the field.
On the quantitative side, Patti has deep roots in multivariate techniques such as
feature trade-offs using Discrete Choice Methodology (DCM) or conjoint analysis,
market/opportunity sizing and segmentation.
Prior to joining LaunchBox Patti worked in a host of both boutique research agencies
and large, multinational firms. She’s held senior positions at Market Strategies
International (MSI), Doxus and Gartner as well as growth and development roles at
Brand New Corporation and Griggs-Anderson Research.
Principal, Research Services
Scott’s diversity of experience in his 18+ years in the research industry have won
the trust of clients in a variety of sectors from technology to consumer goods.
Scott’s solid foundation in both qualitative and quantitative research allows him
to provide strong methodological direction in qualitative-based research projects,
which has been his primary focus for the past seven years at LaunchBox.
Prior to joining LaunchBox Scott worked at Gartner as a senior research specialist
and before that Scott spent the early part of his career at Ziba Design, an internationally
recognized product design firm. Based on that experience Scott has a unique expertise
in design/innovation projects which involves gathering insights via ethnographic-related
research techniques and coordinating multi-disciplinary teams to frame design opportunities
and provide tangible and relevant product or service concepts.
Scott is also fluent in many other forms of research including brand positioning, advertising
and messaging research, concept testing, UI/UX testing and user experience research.
In total Scott has moderated over 800 focus groups and thousands of one-on-one interviews
with consumer, B2B and B2C research audiences. Aside from his work experience, his
biggest asset is his empathetic and team-oriented disposition which helps to draw
the most out of his research participants and fellow colleagues.
Scott has a BA-Honors in Sociology and Cultural Anthropology from the University
of Saskatchewan in Canada.
We love what we do. Our passion for research shows in every project we conduct,
from traditional market research to design and usability studies.
We partner with companies to test their concepts, products, messages and services
with the market at large.
Modes: Ethnographies, journaling, mobile platforms, one-on-ones,
dyads, triads and focus groups
Strengths: Concept testing, brand, messaging, positioning and ad
testing, and new product development
Modes: surveys, central locations tests (CLTs), journaling
Strengths: pricing, market sizing, segmentation, market profiling,
customer satisfaction, win/loss, choice modelling
We rely on our extensive experience researching the subjective world of product
design to help you strike the balance between form, function and innovation.
: contextual inquiry ethnographic observation and interviewing,
focus groups, CLTs, one-on-ones, surveys
Strengths CMF testing, design validation, customer profile and/or
persona generation, opportunity frameworking and new product development
Usability/User Experience Research
We test the limits of your product, service, website or app to help you improve
the usability and relevance of your customer touch points.
: lab tests, field tests, one-on-ones, dyads, journaling, mobile
: product placements, UX and UI testing ranging from wireframe
walkthroughs to alpha prototype feedback sessions
LaunchBox is located in the Pacific Northwest with teams in the region’s hubs of
Portland, Oregon and Seattle, Washington. Despite our affinity for the Northwest,
you’ll often find us on an airplane or in a major city around the globe conducting
Partnerships and Global Reach
We have built a national network of trusted suppliers with whom we've established
close working relationships. These partners, many of whom we've worked with for
more than a decade, include recruiters, programmers, panel providers and research
facilities. We've carefully selected the best in the business and and continue to
strengthen these partnerships with each project we do.
We also have extensive experience managing projects with international components.
We’ve developed long-standing relationships with individuals at international-based
market research firms, partnerships that our clients value. These partners work
hard to meet our high standards and consistently recommend the best research approach
in their market, while remaining sensitive to local customs and behaviors.
Partnering with local firms in over 40 countries allows us to take advantage of
their online panels, recruiting, facility and local moderation services. In countries
where we don't speak the local language, we work closely with the in-country moderator
and simultaneous translator to create a research experience consistent with other
countries. We also frequently moderate sessions ourselves in countries beyond the
U.S. including Canada, the U.K., China, Japan, Australia, Singapore, India, Germany
The LaunchBox Lab, located in downtown Seattle, provides dedicated space for a wide
range of in-person product and concept testing, focus groups and usability projects.
Our lab is a highly flexible space, accommodating a variety of research scenarios
including individual or group sessions in both home and office-like environments.
We arrange the space to suit the research -- living room setup, private office,
individual desks or traditional round table discussions.
The client viewing area can host up to 15 people. Research sessions are viewable
through two large screen TVs that display a variety of session angles (product close-up
of hand-held device, computer screen, group and/or individuals).
Click here to view the lab gallery
The LaunchBox lab is located between Cedar and Clay on Western Avenue in Belltown.
Why work with LaunchBox?
We take great pride in the work we do and in the many companies with whom we’ve
built long standing relationships. Our approach allows us to truly understand our
client’s research needs and their unique business challenges.
To protect ongoing research and client confidentiality, we do not share the names
of the companies with whom we work.
Below are the industries in which we do most our work and have developed deep vertical
Our work involves all aspects of the technology sector including hardware, software,
peripherals, services and retail. We have been heavily involved in productivity
software, PC, AV and digital music research.
The mobile/telcom space is very familiar to us. We have researched all aspects of
this sector including handhelds, tablets, mobile platforms, apps, service offerings,
and accessories. Our clients include all major mobile phone manufacturers.
Sports Apparel & Equipment
We frequently conduct research with some of the world’s leading brands on sports
apparel, sports equipment, outdoor recreational clothing and gear and digital sports
We provide research services to leading consumer goods manufacturers in a wide range
of industries. Example of the types of products we have researched include outdoor
lights, knives and tools, baby products, home hardware, greeting cards, vacuums,
lawn mowers, BBQs, real estate planning and beauty products.
Our work in this area includes airplane interiors, airplane maintenance tools, and
airline industry analytics.
We conduct studies on healthcare related products that help track and manage chronic
health issues. We also do research on diseases, their prevalence and treatment effectiveness
for projects funded by the National Institute of Health, health-care providers,
pharma and advocacy organizations accelerating their efforts for a cure.
Environment and Sustainability
We see growing investment in new approaches, services and products in green building,
energy efficiency, and process improvement. In response to this we have developed
deep market understanding in many crucial areas, from pure-water technologies to
efficient IT, and continue to assist clients with research on new technologies,
program design and research-based strategic planning.